Taylor Stopforth’s political and professional links with the major city councils in the North west of England helped Uber secure its licence to operate, despite considerable local political concerns and media hostility.
Uber is rarely out of the news. This technologically-driven business has become a byword for market disruption and, love it or loathe it, it has changed our view of the taxi industry forever. As its website says: “One tap and a car comes directly to you. Hop in—your driver knows exactly where to go. And when you get there, just step out. Payment is completely seamless. Anywhere, anytime. Daily commute. Errand across town. Early morning flight. Late night drinks. Wherever you’re headed, count on Uber for a ride—no reservations required”.
When Uber decided to set up its operations in major cities across the north west of England, they contacted Taylor Stopforth for advice about likely political resistance and the best way to deal with stakeholders and the media.